What Are Facebook Reels? (Plus, How to Post Them)

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We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to learn how. What Are Facebook Reels? (Plus, How to Post Them)

With 2.9 billion active users, Facebook is the most popular social network of them all – and short-form video is the hottest content format on the block. So a Reels feature was an inevitable addition.

As a creator or a brand, diving into Facebook Reels could be a game-changer, getting a fresh set of eyes on your content with content you can repurpose from your current efforts. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see how. 👇

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Start scheduling Facebook Reels in Buffer →

What are Facebook Reels?

Facebook Reels are like their Instagram counterparts — trend-focused, short-form videos that use different unique editing tricks, sounds, and filters to engage viewers. Here's a breakdown of their core attributes:

Duration: Ranging from three to 60 seconds, these snippets are perfect for quick, engaging storytelling.
Format: Designed for mobile, they boast a vertical 9:16 aspect ratio, catering to on-the-go viewing.
Creative tools to unleash your creativity with various features:
- Music
- Text overlays
- Filters
- Stickers
Accessibility: Reels live in a dedicated section on your Facebook app, beckoning the scrolling enthusiasts for a visual treat.