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Updated: June 8, 2024

Meet Rachel Pereyra, who bootstrapped her business from $400 to $180,000. Read all about it in Open Books, a series by Buffer.

At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey.

From $400 to $180,000: How This Founder Bootstrapped a Six-Figure Business

Rachel Pereyra began freelancing as a virtual assistant in January of 2020 to earn extra money to help her and her wife pay off their debt and save for a house. By that summer, she had proven she could secure a steady stream of clients and charge enough for her work that she could actually make money working for herself. 

Later in 2020 when the pandemic required her to leave her corporate job and care for their children, she started leaning more heavily on freelancing work, and Mastermind Business Services was born. Her consultancy helps scaling agencies optimize their internal processes and tech

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