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Updated: May 9, 2024

Growing her LinkedIn following helped Aarushi Singh take her consulting business from a $0 startup to a thriving $100,000 yearly. Here’s how she did it.5 Tried-and-tested Strategies I’ve Used to Grow to 30K LinkedIn Followers

I may not have Justin Welsh's celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly.

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.

While I enjoyed my stint as an engineer at a big corporation, I soon realized it wasn’t for me. I wanted to build something of my own with a flexible schedule and better pay. I wanted the chance to network with industry leaders and work with more prominent brands.

I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. It wasn’t long before LinkedIn became my go-to platform for building awareness about my services, finding exciting projects, and networking with potential clients.

It’s been a long journey with lots of trial and error to get to where I am now. There are so many things I wish I had realized sooner — which is why I took all of my core lessons and created this guide to help you build your LinkedIn following more sustainably. 

Note: There’s no right or wrong “strategy” to

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