When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend.
Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram?
Here at Buffer, we’re a small Marketing team that doesn’t! We do have a brilliant designer who lends a hand for launches and special projects, but many of the Instagram posts, Stories, carousels, and Reels you’ll find on Buffer’s Instagram feed were created with the help of templates.
In this article, I’ll unpack Buffer’s go-to template sources, plus my personal favorites. Even if you’re a graphic design or video-editing novice, this template list will have you creating beautiful Instagram content in a couple of minutes.
Instagram templates for feed posts, carousels, and Stories
Free Instagram templates for Stories, feed, and carousel posts are relatively easy to come by these days. The sites and platforms below are all worth adding to your content creation toolkit.