Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.
That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me.
But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.
Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.
That’s where this article comes in. In it, I’ll walk you through what are widely considered the key metrics to track when it comes to measuring your content marketing ROI (return on investment), KPIs (key performance indicators), and all the other acronyms business leaders love. Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).
Ready to dig in? Again, I promise you won’t have to do any math — word nerd’s honor.&#